our story
The Leader in Girl-Centered Media
In 1992, Nancy Gruver's eleven-year-old twin daughters were about to enter adolescence. Nancy felt the anxiety many women experience remembering their own tween and teen years.
Unable to find practical, accessible resources for her daughters, Gruver and her husband, Joe Kelly, envisioned a magazine for all girls who want their voices heard and their dreams taken seriously. They brought the concept to their daughters, Mavis and Nia, who "recruited" friends to join the first Girls Editorial Board. These twenty girls worked together to develop the departments, themes, and features for the publication that launched nine months later: the award-winning, ad-free New Moon: The Magazine for Girls and Their Dreams.
Over the years, New Moon's readership grew and its message of empowerment touched hundreds of thousands of girls, parents, and caring adults. But in 2006, Nancy and New Moon's adult staff took a hard look at how the Internet and new media was changing the publishing world. They decided new media and technology represents an unparalleled opportunity to reach more girls than ever before, and they embarked on a bold growth plan.
A year later, New Moon Publishing was reborn as New Moon Girl Media, and the development of a unique web community was well underway. Today, girls age 8 and up enjoy their magazine under a new name, New Moon Girls, and find all new opportunities for self-discovery, creativity, and community at New Moon Girls online. And parents, teachers, youth leaders, and other caring adults turn to Daughters.com as an expert resource in helping girls build healthy resistance to gender stereotypes and inequities.
press releases
In the News
New Product Briefs, Pittsburgh Tribune-Review: January, 2009.
Smart ways to help your tweens and teens navigate the real world: "Ask Rosalind," Family Circle, December 2008.
New Moon Girls Offers Social Networking to Tweens: WearyParent.com, November 2008.
Launch Pad: New Moon Girls Hits the Web to Secure Status With Its Audience : PRWeek, November, 2008.
most recent top awards
- 2008 Parents' Choice Foundation Gold Award
- 2008 Minnesota Magazine Publication Association: Gold Excellence Award
- 2007 Parents' Choice Foundation Silver Award
- 2006 Association of Educational Publishers Golden Lamp Award
- 2006 Images and Voices of Hope World Summit Award of Appreciation
- 2005 iParenting Media Award Winner
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From Nancy's Blog
Fighting for our Daughters | Psychology Today
This blog mentions several great resources for our daughters. Check it out!
Fighting for our Daughters | Psychology Today
By Pamela ...
Nancy Tweets
Here's a part of an essay from me and my husband Joe about our daughter's first periods and other sex ed adventures in parenting. It's..
